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Assam Tea Entrepreneur’s Gift to Indian Soldiers: ‘Sindoor-The Pride’

IANS by IANS
May 14, 2025
in Northeast
Assam-Tea-Sindoor-The-Pride

Assam Tea Entrepreneur’s Gift to Indian Soldiers: ‘Sindoor – The Pride’

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In a heartfelt tribute to India’s armed forces, Guwahati-based tea entrepreneur Ranjit Baruah has unveiled a unique tea blend named “Sindoor-The Pride”.

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Guwahati, May 14 (IANS) In a heartfelt tribute to India’s armed forces, Guwahati-based tea entrepreneur Ranjit Baruah has unveiled a unique tea blend named “Sindoor – The Pride”.

Inspired by the Indian Army’s retaliatory Operation Sindoor in response to the Pahalgam terror attack, this special tea — a rich blend of Assam’s Halmari Gold Orthodox and premium CTC is a symbolic gift to soldiers. With its deep red hue reminiscent of sindoor, the tea celebrates patriotism, pride, and unity, offering a soulful salute to national heroes through a cherished Indian tradition — tea.

Ranjit Baruah, Director of Aromica Tea, has launched a special tea blend titled “Sindoor – The Pride”, as a tribute to the Indian Armed Forces for their decisive strike in Operation Sindoor, conducted on May 7 in retaliation for the brutal killing of innocent tourists in Pahalgam, Jammu and Kashmir on April 22.

“Sindoor is a symbol of pride in Indian society. We are proud that India launched Operation Sindoor on May 7 in response to the Pahalgam terrorist attack. As a tea entrepreneur, I wanted to pay homage to the Indian Army in my own way. So, I launched a tea pack named ‘SINDOOR – The Pride’ as a salute to the forces,” said Ranjit Baruah.

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This isn’t just another commercial product. Baruah made it clear that the tea packs are not for sale. Instead, they have been specially crafted to be gifted to the Indian soldiers, to offer a symbolic gesture of respect, appreciation, and unity.

“I have created these tea packs especially as gifts for the Indian Army. We celebrate every happy occasion with a cup of tea, and this is no different. This special blend has been made by combining Assam’s finest teas — Halmari Gold Orthodox and premium CTC. Rich red is the colour of the brew, which is reminiscent of Sindoor,” Baruah explained.

Assam-Tea-Sindoor-The-Pride
Assam Tea Entrepreneur’s Gift to Indian Soldiers: ‘Sindoor – The Pride’

The tea, a blend of Halmari Gold Orthodox and CTC, is designed to capture the essence of Assam’s tea heritage and the spirit of national pride.

The red hue of the tea mirrors the traditional sindoor — a powerful symbol of strength, sacrifice, and identity in Indian culture.

“This tea is not launched for commercial gain. We unveiled this blend in memory of Operation Sindoor. It’s our way of celebrating the courage of our armed forces — with a meaningful cup of tea. I hope to distribute these packs to the Indian Army next week,” he added.

With this kind of thoughtful initiative, Ranjit Baruah has brewed more than just tea. He has brewed a message of unity, honour, and patriotism.

As the nation salutes the courage of its armed forces, this humble yet powerful gesture from Assam reminds us that tribute can take many forms — even the warm comfort of a cup of tea.

–IANS

brt/pgh

Tags: AssamNortheastOperation Sindoor

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