The Madhurupa Memorial Cancer Welfare Society (MMCWS) has launched the Walking Lens 3.0 e-auction after concluding its annual photography exhibition in Agartala. The initiative allows people and institutions to purchase original photographs online, with the proceeds supporting cancer patients across Tripura.
Key Takeaways
- Walking Lens 3.0 concluded after a successful three-day exhibition in Agartala.
- MMCWS has started an online e-auction of original exhibition photographs to raise funds for cancer patients.
- The society has invited institutions and businesses to display the photographs and support the charitable initiative.
Agartala: The third edition of Walking Lens, the annual photography exhibition organised by the Madhurupa Memorial Cancer Welfare Society (MMCWS), concluded successfully on July 12 at the Rabindra Satabarshiki Bhavan Lobby in Agartala.
The three-day event attracted photographers, art enthusiasts and members of the public, reflecting growing interest in photography-driven social initiatives in Tripura.
Exhibition Featured 25 Photographers Across Multiple Genres
This year’s exhibition showcased the work of 25 photographers. Visitors explored photographs covering a wide range of subjects, including photojournalism, wildlife, street photography, culture and landscapes.
A major attraction of the exhibition was the charity auction of original framed photographs. The initiative generated a significant contribution for the treatment and support of cancer patients.
MMCWS Launches Online E-Auction
Building on the response to the exhibition, MMCWS has introduced the Walking Lens 3.0 e-auction. The online platform allows individuals and institutions to purchase original photographs displayed during the exhibition through www.mmcws.org.
The society has appealed to hotels, cafés, hospitals, educational institutions, corporate offices and government establishments to participate in the initiative by displaying these photographs in their premises. The campaign aims to expand public participation while continuing to raise funds for cancer care.
‘Art Can Drive Social Change,’ Says MMCWS Secretary
MMCWS Secretary Joysankar Bhattacharjee described Walking Lens as more than a photography exhibition.
“Walking Lens is more than a photography exhibition—it is a movement that connects art with humanity. Every photograph purchased through our e-auction directly supports cancer patients and encourages artists to become ambassadors of social change. We invite everyone to own a photograph, preserve a story and become a part of this noble cause.”
Cultural Performances Added to the Exhibition
The exhibition also featured cultural programmes. A special Rabindra Sangeet performance by renowned artiste Purni Basu added a cultural dimension to the event and complemented the photography showcase.
Annual Initiative Blends Photography With Social Service
MMCWS organises Walking Lens in memory of late photojournalist Madhurupa.
The programme has grown into the organisation’s flagship annual initiative. It promotes photography as a medium for social awareness while mobilising support for cancer care.
The society has invited the public to participate in the ongoing e-auction through mmcws.org and contribute to the campaign by purchasing original photographs that support cancer patients.
