Sustainability and climate change are in the spotlight as industries across sectors try and include initiatives and practices in order to go green in the interest of the environment. To that end the, RARE India in the hospitality sector has launched three campaigns with the aim of growing its community of earth loves and travel enthusiasts who believe in sustainable living.
The �Beautiful Planet’ campaign directed towards children and young adults and is calling out to them to preserve and protect planet earth. It also launched two initiatives, the RARE Travel Agency Network (RATAN) and RARE Influencer Network (RAIN), directed towards inviting partnerships from Travel Agents as well as independent Influencers to jointly promote conscious luxury travel.
Shoba Mohan, the Founder Partner of RARE India, which is a collection of some of the finest conscious luxury boutique hotels, palace stays, wildlife lodges, homestays and retreats in India and the subcontinent believes, “The halt that the industry is witnessing at present is our opportunity to reset our businesses and aim to switch over to a more conscious and earth centered business models. Our latest initiatives RATAN, RAIN and Beautiful Planet are a move to collaborate and create a tribe through knowledge and partnerships for growth and evolution.”
RAIN aims to have travel influencers on board to collaborate and promote boutique hotels and experiences that offer luxury stays and travel experiences with a focus on sustainability through powerful narratives. As part of the network, influencers will have access to the community, special knowledge sessions and training held with owners and experts; business incentives and value additions will be the obvious by-products. In addition to the opportunity of being a part of a growing tribe of travel enthusiasts, the partner influencers will also get a chance to be featured on RARE India’s social media platforms and lead the way to innovation in the travel world.
The Beautiful Planet initiative seeks to drive change through the vision of the future generation, inviting suggestions and ideas from children, teenagers and young adults and enabling them to be the catalyst for change in carrying out the revolution for sustainability. As per Mohan, “We have borrowed planet earth from our children, and it is their transformative ideas that will lead the world that is aware and working towards a better and greener planet.”
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