The two-year-long celebrations of 75 years of Independence, Azadi Ka Amrit Mahotsav will conclude this month with Meri Mati Mera Desh campaign. Prime Minister Narendra Modi in his last Mann Ki Baat programme announced about Meri Mati Mera Desh program to pay respect to the brave freedom fighters and heroic women who participated in the freedom struggle.

Briefing media in New Delhi on Thursday, Information and Broadcasting Secretary Apruva Chandra said, the progamme will be launched on the 9th of this month and will continue till the 30th of August. He said, Azadi Ka Amrit Mahotsav started in 2021 from Gujarat and under this campaign, more than two lakh programs have been organized across the country.

 Culture Secretary Govind Mohan said the programme comprises of dedication of memorial plaque saluting the spirit of sacrifice of local brave hearts from the village, panchayat, block, town, city, and municipality would be erected across the country. Besides, Panch Pran Pledge, Vasudha Vandan, honouring Martyrs and Flag hoisting with National Anthem will be organised. He said, as a part of the program, there will be organized Amrit Kalash Yatra- which will make carrying soil in urns from every corner of the country from Villages, Blocks, Towns, Cities to reach New Delhi.

An Amrit Vatika will be built in National Capital Delhi with soil and plants from different parts of the country which will give new strength to the spirit of Ek Bharat Shreshtha Bharat. The Culture Secretary informed that the Main event will be held in Kartavyapath in New Delhi on the end of this month. He said, various programmes will be organized in villages, gram panchayats, blocks, and local urban bodies under the campaign.

Mr Mohan said, this year also, Har Ghar Tiranga Abhiyan will be celebrated from the 13th to the 15th of August with the same zeal and enthusiasm as last year. Secretary Youth Affairs Meeta Rajivlochan said, to ensure mass participation in this campaign on a large scale, a portal merimaatimeradesh.gov.in has also been launched.

She said, information about various activities related to Meri Mati Mera Desh campaign can be seen on the portal yuva.gov.in. Prasar Bharati CEO Gaurav Dwivedi said, Akashvani and Doordarshan will cover Meri Maati Mera Desh programme which will be held all over the country.